Realizing the Distinctive University

Focusing on the necessity of a clear institutional vision in American higher education, the author critiques the reliance on branding and commercialization. Drawing from the history of German universities, he emphasizes the distinction between entrepreneurial spirit and corporate models, advocating for a unique mission in American colleges, particularly within Catholic institutions. Roche leverages his extensive experience to propose actionable strategies for transforming vision into reality, contributing significantly to the discourse on higher education's future.