The Performative Enterprise

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Exploring the concept of performativity, this book delves into how it replaces traditional notions of quality redundancy. The author, Alexander Tsigkas, examines performativity as a mechanism that shapes linguistic, social, and political contexts to achieve desired outcomes. This work builds upon his previous writings, furthering the discussion on how performativity influences various aspects of contemporary life. Through insightful analysis, Tsigkas invites readers to reconsider established norms and their implications in modern society.