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The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.
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New Venture Creation, Paul Burns
- Taal
- Jaar van publicatie
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- New Venture Creation
- Ondertitel
- A Framework for Entrepreneurial Start-ups
- Taal
- Engels
- Auteurs
- Paul Burns
- Uitgever
- Bloomsbury Publishing PLC
- Jaar van publicatie
- 2023
- Formaat
- Paperback
- Aantal pagina's
- 568
- ISBN13
- 9781350321793
- Reeks
- Beoordeling
- 4,05 van 5
- Aantekening
- The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.