The Four-Way Fit

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Achieving greatness in business hinges on an initial breakthrough in a large market, followed by the perfection and extension of that value. Successful companies navigate four essential domains: Market, Product, Model, and Team, employing a Four-Way Fit framework to identify actionable assumptions and avoid wasted resources. This method balances planning and execution, guiding businesses through testing and iteration to reach new value inflection points. Embracing design, lean, strategic, and systems thinking is crucial for sustaining customer-defined value and competitive advantage.