Consumption and Vietnams New Middle Classes

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Focusing on the evolving consumption patterns in Vietnam, this book examines the impact of urban middle classes through detailed case studies on mobility, food, and energy. It provides insights into pressing global sustainability issues while exploring the concept of 'consumer socialism' to highlight contradictions in the socialist market economy. Drawing from a decade of research, the work enhances understanding of Vietnam's development success and aims to advance consumption research in emerging economies by emphasizing social practices and political economy.