Kiwi

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Exploring the journey of the term "kiwi," this illustrated study delves into its transformation from a Mãori word for a secretive bird to a symbol representing New Zealanders and a popular fruit. Richard Wolfe, a cultural historian, examines the various contexts in which "kiwi" is used in branding and identity. Featuring extensive color illustrations and intriguing ephemera, the book offers both entertainment and insight into a significant aspect of New Zealand's cultural landscape.