American Look

The evolution of New York sportswear from the late 1930s to the 1940s is at the heart of this narrative, highlighting its transition into a staple for busy women across various lifestyles. The book draws on diverse sources, including fashion magazines and department store records, to illustrate how this style became synonymous with the American aesthetic. It showcases influential designers like Claire McCardell, who provided an alternative to European fashions, embodying the modern, active woman and reflecting a blend of metropolitan and rural American ideals.