Changing the World Is the Only Fit Work for a Grown Man

Meer over het boek

The narrative follows Howard Luck Gossage, a groundbreaking figure in the advertising world of the 1960s. He creatively utilized innovative techniques such as interactive stunts and early social media to not only transform advertising but also advocate for significant causes, including environmental protection and cultural movements. Gossage's flamboyant style and visionary ideas influenced prominent writers and the counterculture of his time, marking him as a pivotal character in both advertising and social change.