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Introduction to marketing : theory and practice

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This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.

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Introduction to marketing : theory and practice, Adrian Palmer

Taal
Jaar van publicatie
2004
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(Paperback)
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Taal
Engels
Jaar van publicatie
2004
Formaat
Paperback
ISBN10
0199266271
ISBN13
9780199266272
Reeks
Beoordeling
4 van 5
Aantekening
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.