An Introduction to MASC Strategic Alignment - Lessons in Creating High Growth

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Drawing from extensive experience with over 400 business growth consultancy projects, this book identifies key factors that set high-growth companies apart from their slower counterparts. It introduces the MASC Strategic Alignment model, offering a clear framework for sustainable growth. Readers will find a practical checklist of essential business activities that drive success, alongside insights into the crucial elements often lacking in struggling businesses. Ideal for those seeking a strategic, long-term approach to profitability, this book is a valuable resource for serious entrepreneurs.