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The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.
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From Penguins to Paradise, Paddy Hayes
- Taal
- Jaar van publicatie
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- From Penguins to Paradise
- Ondertitel
- My Life as an Advertising Man
- Taal
- Engels
- Auteurs
- Paddy Hayes
- Uitgever
- Great Writers Media, LLC
- Jaar van publicatie
- 2021
- Formaat
- Hardcover
- Aantal pagina's
- 164
- ISBN13
- 9781960939326
- Reeks
- Aantekening
- The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.