Basics of Agribusiness Management

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Rapid changes in India's agribusiness system are driven by advancements in technology, fluctuating interest rates, and new environmental regulations. The book emphasizes the importance of adaptability for business managers in navigating these challenges. It explores key concepts in agribusiness management, linking it with agricultural production, finance, and marketing. The focus is on fostering a comprehensive understanding of agribusiness as a vital platform for the evolving Indian economy, addressing economic, global, and environmental aspects.