Advancing Reasoned Action Theory

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Focusing on reasoned action theory, this volume honors Martin Fishbein's contributions to understanding attitude and behavior change. It includes ten papers from a memorial lecture series, beginning with the theory's evolution and current quantitative analysis. The discussions expand on the theory's applications in various behavioral interventions, demonstrating its versatility across different contexts. This comprehensive treatment appeals to students and professionals in political sociology, public health, and related fields, offering insights into the theory's relevance compared to other scientific approaches.