ValueSelling

Focusing on practical strategies, this guidebook offers a powerful framework for sales executives and managers seeking to enhance their competitive edge. Author Julie Thomas shares insights from her journey to CEO, providing relevant tactics for selling complex, high-end products and services. Each chapter is designed to be fast-paced and actionable, featuring case studies and tips that enable readers to implement the techniques immediately. With a focus on advancing sales through effective conversations, this book is essential for professionals in demanding sales environments.