Het boek is momenteel niet op voorraad
Meer over het boek
Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Een boek kopen
Brand Psychology, Laura Busche
- Taal
- Jaar van publicatie
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
We missen je recensie hier.
- Titel
- Brand Psychology
- Ondertitel
- The Art and Science of Building Strong Brands
- Taal
- Engels
- Auteurs
- Laura Busche
- Uitgever
- Taylor & Francis Ltd
- Jaar van publicatie
- 2023
- Formaat
- Paperback
- Aantal pagina's
- 384
- ISBN13
- 9781032373720
- Reeks
- Beoordeling
- 5 van 5
- Aantekening
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.