ESPN

The book chronicles the remarkable journey of the first 24-hour sports network, highlighting its transformation into a major media player that serves over 60 million homes. It details ESPN's extensive sports coverage and the launch of its various spin-offs, such as ESPN2 and ESPN Classic Sports. Additionally, the paperback edition includes updates on recent developments at ESPN, including the network's responses to the book itself, providing insight into its ongoing evolution in the competitive sports broadcasting landscape.