Selling the Dream

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Advertising is often dismissed as wasteful or manipulative, yet John Hood argues it is a crucial part of the consumer experience and integral to the free-market system. He traces the evolution of advertising from Ancient Rome to today, exploring its cultural significance and addressing controversial topics like marketing harmful products, targeting children, and the influence of new media. Hood presents a compelling case for the moral consistency of commercial communication with democratic values such as freedom of choice and competition, highlighting its essential role in business and culture.