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Tested advertising methods

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The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.

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Tested advertising methods, John Caples

Taal
Jaar van publicatie
2024
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(Paperback)
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Taal
Engels
Uitgever
PBooks
Jaar van publicatie
2024
Formaat
Paperback
Aantal pagina's
306
ISBN13
9798330360086
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Beoordeling
4,35 van 5
Aantekening
The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.