Modeling the Invisible: New Methods for Unobservable Individual Perceptions

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The book explores innovative methods used by economists and social scientists to understand individual perceptions that are typically unobservable. It highlights advanced statistical techniques, surveys, and online behavior analysis as tools for gauging opinions, values, and motivations indirectly. By showcasing these new approaches, it emphasizes their potential to transform our understanding of decision-making, market trends, and social phenomena. This work is essential for researchers, policymakers, and anyone eager to uncover the hidden perceptions that influence our world.