Sense & Respond: What the Business of Biotech Taught Me about Management

Exploring the evolution of business in the digital age, this collection of essays emphasizes the importance of "sense and respond" strategies for companies to effectively meet customer needs in real time. Edited by Stephen Bradley and Richard Nolan, the book features insights from technology experts, showcasing compelling scenarios of future customer interactions. It serves as a valuable resource for executives aiming to leverage new technologies and maximize value in a networked environment, outlining necessary actions for immediate implementation.