Music and Advertising in Television II

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Examining the evolution of reality pop television, this research paper highlights the significant impact of The X Factor, which debuted in the UK in 2004. It traces the origins of the genre back to New Zealand's Popstars in 1999 and discusses the show's emergence following the hiatus of Pop Idol. The paper notes the continuous growth in audience engagement and voting participation, showcasing how The X Factor has maintained its popularity and relevance over the years.