Future Trends in the ELT Industry. Impact of Asian Markets on Language Travel in Malta

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The study investigates the potential of China, Japan, and South Korea as emerging markets for the English Language Teaching (ELT) industry in Malta. It analyzes trends in outbound tourism and gathers insights from key stakeholders in language schools and government entities. The research includes a review of literature on language travel trends and marketing strategies, followed by a detailed methodology and analysis of findings. Ultimately, it offers recommendations for industry stakeholders and outlines future research directions based on the results.