Business communication in the global economic space

Meer over het boek

Focusing on the evolution of intercultural business communication, this analysis explores the implications of the network society, economic globalization, and technological advancements in the 21st century. It reviews perspectives from notable social theorists and linguists, emphasizing theories of language, communicative action, and mass media. The work also delves into the nuances of business communication within a global context, offering insights into pragmatic approaches and modeling negotiation processes. This book is suitable for readers interested in contemporary communication challenges.