Mission and Vision Statements in an Organization. The Case of the ING Bank

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Focusing on the mission and vision statements of ING Bank, this seminar paper evaluates their significance in relation to the bank's strategy and overall success. It explores how these statements reflect the bank's operations and aspirations, questioning their effectiveness in contributing to its reputation as a leading financial institution. The analysis aims to provide insights into the alignment between organizational goals and strategic outcomes within the context of business economics and operations research.