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Managing Innovation in Organisations

Fostering an Entrepreneurial Approach

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Focusing on the critical role of innovation in maintaining competitiveness, this book provides guidelines for managing innovation processes within organizations. It covers various types of innovation, from incremental to radical, and emphasizes the integration of innovation into organizational practices and partnerships. Each chapter addresses distinct aspects of innovation management, including effective communication of ideas and strategies for commercializing innovations, offering a comprehensive approach to fostering a culture of innovation in a global marketplace.

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Managing Innovation in Organisations, Vanessa Ratten

Taal
Jaar van publicatie
2023
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Ondertitel
Fostering an Entrepreneurial Approach
Taal
Engels
Jaar van publicatie
2023
Formaat
Paperback
Aantal pagina's
144
ISBN13
9789811931024
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Aantekening
Focusing on the critical role of innovation in maintaining competitiveness, this book provides guidelines for managing innovation processes within organizations. It covers various types of innovation, from incremental to radical, and emphasizes the integration of innovation into organizational practices and partnerships. Each chapter addresses distinct aspects of innovation management, including effective communication of ideas and strategies for commercializing innovations, offering a comprehensive approach to fostering a culture of innovation in a global marketplace.