The Role Of Intellectual Capital In Achieving Competitive Advantage

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In a rapidly changing world characterized by globalization and hyper-competition, organizations must adapt to leverage new tools for competitive advantage. The focus has shifted to intangible assets—such as knowledge, innovations, trademarks, and customer relationships—as vital components of intellectual capital. These assets are increasingly recognized as crucial for sustained success in the knowledge-based economy. The research highlights the necessity for companies to explore these non-traditional resources to remain competitive, moving beyond conventional tangible assets that are widely accessible.