Influences and Attitudes within Consumer Behaviour Process

Meer over het boek

Consumer behavior is evolving rapidly, influenced by various subconscious triggers that drive actions and reactions. Understanding these influences is essential for businesses to create effective strategies. Key factors include cultural and social influences from family and friends, as well as individual characteristics like age and lifestyle. Psychological aspects such as motivation, beliefs, and attitudes also play a significant role in decision-making. This essay delves into the complexities of consumer behavior and the necessity for businesses to adapt to these changes.