Communication in Political Campaigns

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Focusing on political campaign communication, this guide utilizes functional theory to analyze key variables influencing campaigns worldwide. It includes real-life examples and covers various media forms, such as television and online platforms, while also addressing news coverage, scandal responses, and voter decision-making processes. The book explores a diverse array of races, from presidential to gubernatorial, and examines political campaigns in the U.S. and countries like France, Israel, South Korea, and Taiwan, providing a global perspective on campaign strategies.