Back in the USSR

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The book explores the complex identity of post-Soviet society nearly twenty years after the fall of Communism. It examines why contemporary Russians and former Soviet republics still invoke their Soviet past to legitimize current elites and commercial products. The persistent celebration of Soviet-era events, like Victory Day, highlights a cultural nostalgia that raises questions about memory, identity, and the influence of history on modern life. Through these themes, the book delves into the paradox of embracing a past that contrasts sharply with the present capitalist reality.