Americanization of the European Economy

The book explores the increasing dominance of the American economy since the late nineteenth century, examining both its quantitative growth and qualitative impacts. It delves into specific phenomena such as rationalization and the global spread of brands like Coca-Cola, highlighting how these elements have been studied separately rather than as interconnected aspects of a broader economic narrative. Through this lens, the work aims to provide a comprehensive understanding of America's influence on the world economy.