The Digital Mind

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Focusing on the core features of digital culture, this book employs semiotic models and theories to explore the interplay of commercial principles within the digital semiosphere. It challenges traditional textualist and pragmatist paradigms, advocating for innovative semiotic models that integrate big data, user experience, and nethnography alongside conventional methods. Through theoretical insights and case studies, it provides a fresh perspective on understanding the complexities of contemporary digital interactions.