Place Brand Formation and Local Identities

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Focusing on micro-level neighborhood branding, this book delves into how unique local identities are formed within communities. It examines the strategies and processes that contribute to the distinctiveness of neighborhoods, highlighting the interplay between culture, marketing, and community engagement in shaping perceptions and experiences. Through various case studies, it offers insights into the significance of branding at the neighborhood level and its impact on social cohesion and economic development.