Breaking Boundaries

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An effective international marketing strategy is essential for businesses seeking to expand globally, enabling them to access untapped markets and increase revenue. It emphasizes the importance of adapting marketing efforts to diverse cultural contexts, helping companies build strong brand identities abroad. Additionally, the strategy equips businesses to compete globally by differentiating their offerings and leveraging economies of scale. It also fosters innovation, encouraging students to develop creative solutions that address the dynamic needs of consumers in various markets.