A brand analysis of mytaxi. What could a repositioning strategy include?

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The analysis focuses on the brand strategy of mytaxi in Ireland, examining both current conditions and future projections. It delves into customer demographics, including traveler numbers and taxi license trends, while also evaluating competitive dynamics. Additionally, a self-analysis of mytaxi highlights its historical development, reputation, and anticipated future developments in the Irish market. This comprehensive report aims to provide insights into both the challenges and opportunities facing mytaxi as it navigates the evolving transportation landscape.