The LEGO Story

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Exploring the evolution of a beloved brand, the book delves into LEGO's rich history through exclusive access to company archives and interviews with the founding family. It highlights the significance of play in childhood and adulthood, emphasizing the company's mission to champion creativity and innovation. The narrative chronicles the transformation from a small carpentry business to a global leader in play materials, enriched with rare photographs. This cultural history serves as both a tribute to LEGO's legacy and a case study in successful brand development.