Marketing strategies in the digital era

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Focusing on the impact of digital marketing strategies, this book explores how these methods can enhance sales for artisans in the native communities of Rio Negro. Utilizing a quantitative approach, the research analyzes data from 23 artisans through surveys and questionnaires. Findings indicate a moderate limitation in strategy adoption, with varying levels of effectiveness among artisans. The insights provided aim to help artisans adapt to market changes, highlighting the importance of effective marketing in boosting their commercial success.