Management-Report Karstadt

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The paper examines the financial challenges faced by KarstadtQuelle AG, one of Europe's largest retail groups, highlighting potential layoffs of 20,000 to 30,000 employees and the sale of 77 smaller warehouses and various retail chains. It provides insights into the company's strategic responses to economic pressures and the implications for its marketing management. The analysis is grounded in the context of offline and online marketing dynamics, reflecting on the broader trends affecting the retail industry.