International Communication Strategies of Chinese Radio and TV Networks

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Focusing on the impact of communication strategies, this book explores how China constructs its national image through both theoretical and practical lenses. It utilizes in-depth observations, focus group analyses, and case studies of Chinese media outlets. An analytical framework is introduced to evaluate these communication strategies, particularly in relation to the Chinese Communist Party's efforts to enhance its global presence. This work is particularly relevant for graduate students and researchers studying broadcast communication in China.