Het boek is momenteel niet op voorraad
Meer over het boek
Exploring the intersection of marketing and finance, this book emphasizes the importance of aligning these two fields to enhance brand value and financial returns. It highlights how brands can create consumer value while also serving financial objectives, ultimately benefiting shareholder value. Additionally, it addresses the increasing significance of corporate responsibility, examining how brands impact various stakeholders beyond just consumers.
Een boek kopen
Brands, Bobby J. Calder
- Taal
- Jaar van publicatie
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
We missen je recensie hier.
- Titel
- Brands
- Ondertitel
- An Integrated Marketing, Finance, and Societal Perspective
- Taal
- Engels
- Auteurs
- Bobby J. Calder
- Uitgever
- Now Publishers Inc
- Jaar van publicatie
- 2020
- Formaat
- Paperback
- Aantal pagina's
- 94
- ISBN13
- 9781680837469
- Reeks
- Beoordeling
- 1 van 5
- Aantekening
- Exploring the intersection of marketing and finance, this book emphasizes the importance of aligning these two fields to enhance brand value and financial returns. It highlights how brands can create consumer value while also serving financial objectives, ultimately benefiting shareholder value. Additionally, it addresses the increasing significance of corporate responsibility, examining how brands impact various stakeholders beyond just consumers.