Iima Strategies for the Future: Understanding International Business

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Exploring the complexities of international business, this book delves into the nuances that textbooks often overlook. It highlights the impact of globalization on cross-border trade and offers practical strategies for navigating diverse business environments. Professor Ajeet N. Mathur provides valuable insights through anecdotes and equips readers with decision-making tools to thrive in a competitive global landscape. This resource is essential for managers and entrepreneurs eager to succeed in the evolving world of international commerce.