Personal Brand Creation in the Digital Age

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Focusing on the intersection of personal branding and digital communication, this groundbreaking work bridges theory and practice. It delves into how social media, particularly YouTube, enhances brand visibility while addressing the cultural context in the USA and Poland. The author provides a comparative analysis that encourages further research in this expanding field. Aimed at management and marketing scholars, the book examines the evolution of media in the digital age from a business perspective, offering insightful analysis for social media enthusiasts.