The role of photography in psychology

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The book emphasizes the critical role of image formation for all types of organizations, from businesses to charitable foundations. It highlights the necessity of creating a positive and appealing external representation to foster sympathy and interest, particularly in creative professions. With the rise of social networks, the significance of effective presentation has surged, as success in today's competitive landscape often hinges on first impressions. The text underscores that every entity, regardless of its market presence, must prioritize its public image to thrive.