Transformations of Retailing in Europe after 1945

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The book examines the significant transformations in the retail sector across various European countries, particularly in the latter half of the 20th century. Following World War II, rapid changes in structures, practices, and culture emerged, driven by the post-war economic boom and the rise of a mass consumer society. It highlights how innovations previously seen in the USA during the interwar period were adapted, fundamentally altering the dynamics of shopping and consumer behavior in Europe.