Consumer Behavior of Male and Female Fans towards Women''s Football

Meer over het boek

Focusing on the evolving landscape of women's football in England, this investigation explores the sport's rising popularity and the challenges it faces in becoming a viable business. It delves into marketing opportunities while analyzing consumer behavior differences between male and female fans. By employing established marketing concepts and sociological discussions, the study aims to identify barriers to growth and suggest strategies for capturing market share in a traditionally male-dominated industry. Ideal for football enthusiasts and sports marketing aficionados.