Television and New Media

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Focusing on the impact of new media technologies, this book explores how they have reshaped television production, distribution, and reception. It analyzes contemporary series like Lost, 24, and Heroes, highlighting the transformation of TV programming into franchises that integrate on-air, online, and mobile elements through transmedia storytelling. By examining the collaboration between creative and industrial forces, it provides essential insights into the evolution of television viewing in the new media landscape.