Strategy in Crisis

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The book introduces The Market Commitment Model, a fresh framework for strategic thinking in a rapidly evolving industrial landscape. It emphasizes the importance of long-term commitment to success, exceptional service, and deep market immersion to anticipate customer needs. By moving away from outdated models and focusing on holistic engagement with the market, companies can achieve greater competitive advantage, growth, and profitability. This approach aims to guide management in developing effective strategies for the future.