Het boek is momenteel niet op voorraad
Meer over het boek
The biography highlights Paul Ricard's remarkable journey in building a premium spirits brand, notably through his company Pernod Ricard, which popularized pastis, an anise aperitif from Marseille. It details his resilience in overcoming challenges during the tumultuous 1930s and his ability to transform the allure of Provence into a global sensation. This story encapsulates a significant business success narrative of the 20th century, showcasing Ricard's entrepreneurial spirit and innovative marketing strategies.
Een boek kopen
Paul Ricard: The Story of Provence's Drinks King, Robert Murphy
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
We missen je recensie hier.