We Are All Weird

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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched. It is suitable for generations, marketers, industrialists and politicians have tried to tell consumers what they should buy, use and want. In an industrial, mass-market driven world, this was efficient and it worked and catering to the masses has limited the consumer's choice. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must celebrate choice. Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values. People that crave more choices now have the power to step forward and insisting that the world work in a different way. There is a new era of embracing weirdness upon us and by enabling choice we allow weirdness to survive and thrive. Seth Godin is the author of eighteen international bestsellers, including The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside! All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, and Poke the Box. He is the CEO of Squidoo.com and a very popular lecturer. His blog, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject