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Essentials of marketing

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This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.

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Essentials of marketing, Frances Brassington, Stephen Pettitt

Taal
Jaar van publicatie
2005
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(Paperback)
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Taal
Engels
Formaat
Paperback
Aantal pagina's
511
ISBN10
0273687859
ISBN13
9780273687856
Reeks
Beoordeling
4 van 5
Aantekening
This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.