Investor Relations - The communication to the target group. The emphasis of trust with the example of Sage plc

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The thesis explores the evolution of investor relations and capital markets, highlighting their transition into independent departments that merge regulatory responsibilities with stakeholder engagement. It emphasizes the growing alignment between investor relations and marketing, detailing various communication strategies and tools available to effectively reach target audiences and fulfill investor relations objectives. The study reflects on the significant changes in the field, making it relevant for understanding contemporary practices in investor communication.